By Meg Stewart
As I’ve been working on my business this week, copywriting seems to be the topic of the week. Earlier in the week, in a freelancing Facebook group I’m part of, there was a question and subsequent debate over the difference between copywriting and content writing.
The topic of copywriting came up again on the Ninja Writers’ Business of Writing call Saturday. A couple people asked about copywriting as something they could do as an income stream for their business.
Shaunta Grimes and I agreed I’d write a post about copywriting and copywriting courses. Her dad, Keith Grimes, who was also on the call, sent me some course suggestions which you’ll see below.
But as I began to think about the post and do some research, I remembered the earlier confusion from freelancers over what copywriting is versus what content writing is.
As someone who has done both content writing and copywriting for small businesses, I can tell you that there can be quite a bit of overlap between the two.
So, I think it’s good to talk about the difference between content and copy.
Thank you Shaunta for the great article. I have a question? What do you think of the research: "People don’t read online"(source: https://copywritingcrew.com/how-to-write-for-the-web/). Thank you