BYOB: To Create Fans, Give Your Readers a Way to Go a Little Deeper
What’s an Opt-In Gift and Why Do You Need One?
There’s a secret agenda to the whole Blog-Your-Own-Book Challenge. Something more than banging out 31 blog posts in a month or having a book you can put up on Kindle or offer as a lead magnet.
The secret is this: you can use those posts to start building an engaged, interested audience.
A big part of what I want to do with BYOB is teach you how to use your blog posts to identify and capture an audience who is interested in what you want to write about.
One big way we’ll do that is with opt-in gifts, or lead magnets.